Select Language:

Home » Ad Formats

Ad Formats

Mobile Video

This video advertising format plays automatically before, in between, or after the app’s main content. Video ads have increased in popularity a lot as it attracts user attention .

Pre-Roll: Loads before App starts
Mid-Roll: Loads during App
Post-Roll: Loads after App closes

Expandable Banner

Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size. As the user clicks the collapsed creative , the size of the banner automatically changes to bigger of the collapsed one which is called as expanded unit , as the creative is enlarging or expanding ,hence called as expandable Ads

The ad unit starts out collapsed and expands after a click. Collapsed size is 300x50px (MMA) or 320x50px (iab). Expanded size 300x250px (MMA) or 320x480px (iab).

Interactive Banner

This ad unit can be seen in mobile apps. The user is encouraged to interact with the ad unit through playing a game.

The ad unit will then give the user the option to click out to video, or visit the advertisements landing page. Requires user action to iniciate / activate /execute the ad unit.

Floating Banner

Interactive or non-interactive ad unit that anchors to the screen as the user scrolls through. These kind of ads may disappear after some seconds automatically or by clicking on the close button on itIt engages the user without disrupting browsing.

Standard Ad Units

Most common kind of Ad that you see are standard Ad Units.The best part of the standard creatives are they give you the best possible creativity on the Ad with lesser size than other heavy creatives.The reasonable file size makes it commonly used.

Medium Rectangle (300x250px)
Rectangle (180x150px)
Leaderboard (728x90px)
Skyscraper (160x600px)
Half Page Ad (300x600px)
XXLarge (320x50px & 320x53px)
XLarge (300x50px & 300x75px)
Large (216x36px & 216x54px)
Medium (168x28px & 168x42px)
Small (120x20px & 120x30px)
Micro Bar (88x31px)
Text Ad Units